Why Smart Businesses Are Abandoning Banks 💸

Welcome to Advance Genie, weekly newsletter that helps operators in highly stigmatized industries find alternative financing methods.

You've been told that seeking alternative financing means you're desperate. That real businesses get bank loans.

If you can't secure traditional funding, something's wrong with your company.

..that's complete nonsense.

Here's the truth they don't want you to know: 78% of businesses using revenue-based financing are small and medium enterprises making strategic capital allocation decisions.

You're not alone. 

You're part of a massive movement.

The Market That Proves You're Making the Right Choice

Alternative lending isn't some niche, desperate option. It's a $743.2 billion global market in 2024.

That's not a typo. Three-quarters of a trillion dollars.

To put this in perspective, that's larger than the entire GDP of most countries. 

The market is projected to reach $1.03 trillion by 2028, growing at 8.6% annually.

When three-quarters of a trillion dollars flows through alternative lending channels, you're not dealing with a "last resort" market. 

You're dealing with mainstream business practice.

Government Just Endorsed It

Washington State just put $13 million behind revenue-based financing for small businesses.

This isn't some sketchy lending operation. It's backed by the U.S. Department of Treasury through the State Small Business Credit Initiative (SSBCI) and administered by legitimate financial institutions.

Commerce Director Joe Nguyễn called it Pay-As-You-Earn financing: "Instead of fixed monthly payments, businesses repay based on what they actually make. So if sales slow down, payments stay low. If business picks up, payments adjust."

The program specifically targets seasonal businesses like event venues, florists, caterers, and tourism enterprises. 

The same businesses traditional banks often reject.

Washington allocated this as part of $163.4 million in federal backing from the Treasury. When the federal government puts this kind of money behind alternative financing, it's not experimental anymore.

It's a policy.

Every Industry is Moving Away From Traditional Banks

Revenue-based financing alone is exploding across industries.

The market was $6.4 billion in 2023 and is projected to hit $178.3 billion by 2033.

That's a 39.4% compound annual growth rate.

IT & telecom dominated the RBF market in 2023, driven by SaaS companies and platform-as-a-service startups demanding flexible business loans.

But it's not just tech:

• Gaming companies bridge pre-release funding gaps with RBF

• E-commerce brands use companies like Clearco and Wayflyer for inventory financing

• Healthcare startups leverage RBF for development capital

• Energy companies tap revenue-based funding for infrastructure projects

• Consumer goods businesses scale production without equity dilution

The reason is simple: traditional banks withdrew from small business lending after 2008 regulatory changes. 

Alternative lenders filled the gap with faster approval (1-3 weeks vs 2-6 months), more flexible terms, and better understanding of modern business models.

Why Smart Money is Flowing to Alternative Lenders

North America leads with 40% of the global RBF market, generating $1.9 billion in revenue in 2023.

This isn't desperate capital. It's a smart capital.

Alternative lenders understand that software companies don't have factories as collateral. That e-commerce businesses have inventory cycles. That service companies have seasonal revenue fluctuations.

Traditional banks still want your house as collateral for a business loan.

Alternative lenders want to see your recurring revenue and monthly cash flow.

One approach is stuck in 1950, the other understands 2025.

The global RBF market is expected to surpass $9.8 billion in 2025, with established presence in the U.S. and U.K. and rapidly expanding across Germany and Europe.

Your Next Step: Trillion-Dollar Alternative Market

Stop apologizing for seeking alternative financing. Start leveraging it strategically.

The market has spoken. 

The government has endorsed it. 

Your competitors are already using it.

When you choose alternative financing, you're not settling. You're joining a $743 billion market that understands modern business better than traditional banks ever will.

You're accessing capital designed for your industry's realities, not some banker's outdated checklist.

How To Get Started Today 👇

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In a few guided steps, we’ll map your model to the right financing paths and show exactly what you can expect.

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